Introduction Vision Mission Goals Obs Competitors ADI Research Paper

Introduction Vision Mission Goals Obs Competitors ADI - Research Paper Example It operates in one kind of segment, which is made of two distinct groups: one on products and one on end markets (Analog, 2011, p.3). The product group is concentrated on â€Å"core technology development and leadership in converters, amplifiers and RF, MEMS, power management, and DSP† (Analog, 2011, p.3). The end market-focused organization is focused on understanding, choosing, and resourcing activities that are more customized to specific markets or applications (Analog, 2011, p.3). ADI has direct sales offices, sales representatives, and distributors in more than 40 countries that are located outside of North America (Analog, 2011, p.7). Its products are used by more than 60,000 customers around the world (Analog, 2011, p.2). Total revenues in 2011 were $2.993 billion with net income of $867.4 million (Analog, 2011, p.26). Gross margin % is 66.4%, compared to 65.2% in 2010 (Analog, 2011, p.27). It has a market capitalization of $10.91 billion. ADI’s main strategy is to apply the wide array of its broad â€Å"technology portfolio to more integrated and targeted product strategies for the industrial, automotive, consumer, and communications markets† (Analog, 2011, p.3). Vision, Mission, Goals, and Objectives The vision of ADI is to be the global leader in the industry. Its mission is â€Å"to be the world’s best signal processing company† (Analog, 2011, Letter from Jerald G. Fishman). Its primary goal is â€Å"to manage a growth business and a product portfolio that is essential to myriad applications, resulting in a long-term compounded annual growth rate (CAGR) for ADI that is greater than that of the overall semiconductor industry† (Analog, 2011, Letter from Fishman). Its research and development strategy concentrates on enhancing technical leadership in â€Å"core technologies of converters, amplifiers and RF, MEMS, power management, and DSP† (Analog, 2011, p.7). To support its research and development acti vities, ADI hires thousands of engineers, who are in charge of the product and manufacturing process development (Analog, 2011, p.7). ADI seeks to outpace the industry by enhancing how it targets markets, where its technology produces a competitive advantage for its customers (Analog, 2011, Letter from Fishman). To support this growth, it aims to generate excellent signal processing products through investing in research and development. It also seeks to optimize and to refine these investments to most successfully direct resources to opportunities that present ADI the strongest potential for differentiation, development, and profitability (Analog, 2011, Letter from Fishman). In addition, ADI focuses on protecting its standing as â€Å"one of the highest quality and most reliable vendors in our customers’ supply chains† (Analog, 2011, Letter from Fishman). It does this by maintaining short product delivery lead times and quickly scaling production levels to meet demand , as well as offering high quality levels of service that is responsive to customers’ needs (Analog, 2011, Letter from Fishman). It also upholds the goal of maintaining the company’s profitability, however cyclical the semiconductor industry might be (Analog, 2011, Letter from Fishman). Its operating model consists of major variable costs that assisted the company in attaining high margins, during both the economic downturn and upturn (Analog, 2011, Letter from Fishman). Competitive Analysis NVIDIA NVIDIA was incorporated

Organisational culture, leadership and ethics in maintaining a Essay

Organisational culture, leadership and ethics in maintaining a successful workplace culture - Essay Example In order to achieve results like this, an organisation will have to understand its culture, evolution, patterns and future requirements. The concept of workplace culture has been evolving overtime. The present workplace no longer comprises of traditional hierarchy system. It is more open and complex. Thus, the personality traits and characteristic strategies required for the management of this workplace also has to change. In the current study, present day work cultures of business organisations will be studied with respect to various topics of organisation behaviour. The purpose of the assignment is to evaluate the influence of various organisational topics in maintaining a successful workplace culture. Topics such as organisational culture, leadership and ethics in business will be studied. Through specific examples, the study will also evaluate whether these topics have helped the workplace in becoming more tolerant and open or not. Since the topic of interest is vast, the study i s not limited to a specific region or country but evaluated in a global context. Looking at the drastic change in business environment, it can be arguably said that workplace has changed in every sense. As a result of globalisation and international alignments, more and more diversity can be found in the workplace. As a result people can easily adapt situation now. Also, the issues and problems arising in case of this culture are also complex. These issues cannot be handled by traditional methods and need new understanding and better techniques. Thus, the overall approach of the study will be to understand the present day work culture with respect to the selected topics and evaluate their affect on overall culture of an organisation. Leadership The competitive environment for business has changed drastically in last two decades due to various reasons like resource contingency, globalization, increase in buyer power etc. Academic scholars have pointed out that organizations need righ t form of leadership in order to survive in the changing competitive environment. Research scholars like Alas, Tafel and Tuulik (2007) have stated that leadership depends on personal traits of an individual such as behaviour, relationship with subordinates, interaction pattern with subordinates, influencing capability, ability to motivate people to perform well, influence on culture of the organization etc. Groves (2007) has proposed that systematic effort is needed in order to develop leadership quality among individuals. Ryan and Deci (2000) have revealed that social-contextual conditions boost psychological development and self-motivation and these two factors increase self efficacy among individuals. According to them self efficacy is an important aspect of leadership. Leadership as a concept has itself evolved over time. As a result of the increasing competition, pressure, managers are expecting much more from these leaders. Modern day leaders are expected to show few definite qualities which will complement the current open and tolerant work culture. Few of these characteristics are extroversion, ability to show respect, decision making capability and ability to take decisions that are ethically responsible. In the next section discussion will be held on how these characteristics have influenced the modern day culture of workplace. Extroversion is an important characteristic for a successful leader. Judge, Heller and Mount (2002) have stated that extroversion is linked with the positive emotions of a leader. Generally extrovert leaders are gregarious and sociable whereas introverts tend to be